According to Quenzel & Associates' Marketing Super Bowl survey results, more game viewers will post about Super Bowl ads than the game. And, if an advertiser can capture just 1% of the comments people share online, they will double the impressions they receive with their Super Bowl advertising media buy.
January 29, 2015 (Press Release) - Quenzel & Associates, a full-service integrated marketing agency in Florida released the results of its annual pre-game Super Bowl survey which looks at viewers' game day intentions and habits.
The big takeaway from this year's survey shows word-of-mouth comments on advertiser's commercials, via social media, will exceed 11.5 billion impressions.
"With just one comment from each of the projected 34 million viewers that intend to share their opinions via social media, we estimate the amplification effect of a Super Bowl commercial at 100 times the actual impressions advertisers receive from the TV ad in the game;" said Earl Quenzel, the agency's Chief Marketing Officer.The results of our study on consumer behavior with respect to Super Bowl TV Advertising and its impact on Word-of-Mouth marketing via social media quantifies the amplification effect and demonstrates the power of TV to drive word- of-mouth.
Viewers will post more comments about the advertisements (29%) than they will about the game (27%), or the halftime show (24%) according to survey results.
"If an advertiser can capture just 1% of the comments people share online, they double the impressions they received with their Super Bowl advertising media buy," said Earl Quenzel.
"The results of our study on consumer behavior with respect to Super Bowl TV Advertising and its impact on Word-of-Mouth marketing via social media quantifies the amplification effect and demonstrates the power of TV to drive word- of-mouth." he explained.
The agency unveiled the results of the survey to Rob Spicker, Co-Host of WINK News, the local CBS affiliate in Southwest, Florida during a guest appearance Friday morning. Earl Quenzel meets with Rob Spicker each year to discuss trends and strategies behind the year's upcoming Super Bowl advertising on television. To see the interview, visit Quenzel.com
About Quenzel & Associates
Quenzel & Associates, Inc. is an integrated marketing communications agency that develops, deploys & tracks multi-channel new customer acquisition, current customer optimization & best customer retention marketing campaigns for clients in the following industry sectors: travel & leisure recreation, consumer goods & services, medical & healthcare, business & professional services and real estate & construction. The marketing Agency serves local, regional, national and international clients on both a retained & project basis. Quenzel is located in Fort Myers, Florida and its main focus is "Our Clients Get More Customers."